LinkedInArticle
Building UPP
UPP: How We Built an Enterprise Platform the Industry Said Was Impossible
The story behind building UPP and taking on a complex enterprise challenge.
Read on LinkedInFounder & CEO / Technology advisor
Mujeebur
Rahmansaher.
Building the next
chapter of production.
I’m the Founder & CEO of Unified Production Platform. I turn complex operations into products people can use, drawing on a career across entertainment, technology, and transformation.
Built over time.
Always moving forward.
Select a milestone to explore
the experience behind it.
- 2024 → NOWUPPFounder & CEOConnected production
- 2016 → 2024The Team CompaniesChief Technology Officer$500M+ transactions
- 2016AdstreamVP, TechnologyPost-acquisition integration
- 2014 → 2016Deluxe AdvertisingVP, TechnologyZONZA · $25M ARR
- 2010 → 2014Deluxe EntertainmentSenior Manager, PMO$50M+ project portfolio
- 2005 → 2010The foundationsDevelopment leadershipEngineering & delivery
Strategy that
gets built.
Media. Entertainment. Fintech.
Different industries. A shared need for better systems.
The best technology decisions start with a clear understanding of the business.
I bring more than two decades of hands-on engineering and executive leadership to that work — from modernizing enterprise systems and integrating acquisitions to founding Unified Production Platform.
My focus is connecting business strategy with practical execution: clear roadmaps, strong teams, thoughtful architecture, and measurable outcomes.
Strategic leadership
Technology roadmapping · Digital transformation · M&A integration · P&L oversight
Innovation & product
SaaS architecture · AI/ML · Cloud infrastructure · Platform design · Market expansion
Operational excellence
Cost optimization · Cross-functional leadership · Vendor & partner management
Advisory & influence
Investor relations · Board-level strategy · Thought leadership
The ERP of
Entertainment.
Founder & Chief Executive Officer
The software connecting people, production, payroll, payments, and rights. Built to bring teams and the work between them into one place.
CastingOnboardingTimekeepingPayrollComplianceAnalytics
From the first casting decision to the final payment — a connected view of the people, work, and decisions behind a production.
Let’s talk about UPPImpact, in detail.
2024 – PresentUnified Production PlatformFounder & Chief Executive Officer
Los Angeles, CA
Founder
Cloud-Native
AI-Powered
Founder of a next-generation SaaS platform transforming entertainment and advertising production through intelligent workflow automation, AI integration, and cloud-native scalability.
- Product Vision & Architecture: Conceived and built UPP from the ground up using Next.js, TypeScript, Prisma, and PostgreSQL, leveraging Azure cloud infrastructure and modular-monolith design.
- Ecosystem Integration: Unified casting, onboarding, timekeeping, payroll, compliance, and rights management into a single connected system — eliminating data silos across departments.
- Scalable Framework: Engineered a production-grade architecture designed for high-volume data processing and global deployment.
- AI-Driven Innovation: Developed intelligent process automation and analytics modules to enable real-time decision-making and predictive insights.
- Operational Execution: Established multi-phase technology roadmap (Foundation, Expansion, Monetization) aligning development, GTM, and growth milestones.
August 2016 – 2024The Team CompaniesChief Technology Officer
Burbank, CA | Vice President, Information Technology
CTO Leadership
$500M+ Transactions
PE Exit
Transformed a traditional payroll services organization into a technology-driven platform business, delivering a successful private-equity exit through strategic modernization and operational scaling.
- Architected Scalable Cloud Infrastructure: Designed hybrid architecture processing $500M+ in annual transactions with 99.99% uptime.
- AI & Automation Leadership: Implemented RPA and AI solutions reducing manual processes by 85% and saving $3M annually.
- Operational Efficiency: Streamlined IT operations, achieving 30% CapEx/Opex reduction through automation and managed-services restructuring.
- System Modernization: Migrated 15+ legacy systems to cloud-native microservices, improving performance by 300% and reducing maintenance costs by 40%.
- Data-Driven Culture: Established enterprise KPIs and governance frameworks enabling predictive performance management and operational transparency.
February 2016 – August 2016AdstreamVice President, Technology Strategy & Project Management
Burbank, CA
M&A Integration
35% Cost Reduction
Cloud Unification
- Directed integration of AdCloud, Javelin, and Adstream platforms post-acquisition, achieving 35% infrastructure cost reduction.
- Unified 50+ systems across AWS and Azure; enhanced reliability and scalability for global advertising distribution.
February 2014 – January 2016Deluxe Advertising ServicesVice President, Technology Strategy & Project Management
Los Angeles, CA
ZONZA Launch
$25M ARR
National Network
- Launched ZONZA, an enterprise DAM and ad distribution platform generating $25M annual recurring revenue.
- Designed national digital network connecting 99.9% of U.S./Canada broadcast stations; improved distribution efficiency 10x.
- Built $5M private cloud consolidating data centers, reducing cost by 45%.
January 2010 – January 2014Deluxe Entertainment Services GroupSenior Manager, Program Management Office
Los Angeles, CA
Global PMO
$50M+ Portfolio
95% On-Time
- Established global PMO managing $50M+ project portfolio with 95% on-time delivery.
- Led enterprise SAP and CRM implementations across 30+ international divisions.
- Standardized IT operations, unifying 5 Active Directory domains enterprise-wide.
2005 – 2010Early careerEarly Career Roles
Development Leadership
Engineering Excellence
- Senior Software Development Manager | Deluxe Laboratories
- Lead Application Engineer | Deluxe Media Management
- System/Web Developer | City of New York – HRA
- Software Developer | Apparel Winds Inc. / PamArco Global Graphics
Good work.
Remembered.
From the people I’ve worked with.
Read LinkedIn recommendationsDelivering with urgency
I highly recommend Mujeebur for technology and software implementations with fast turnarounds.
Expertise you can count on
He is extremely knowledgeable, timely and on point.
From development to launch
Glenn credits his technical and organizational skills with smoother launches and dependable platforms.
Leading complex projects
Sheila highlights the technical depth, business understanding, and people skills behind his project leadership.
Keeping teams aligned
Doug recognizes his coordination across teams, helping a challenging project meet its client commitments.
Care in the details
Keith values his drive, attention to detail, and professionalism in seeing work through.
Seeing the bigger picture
Linda highlights his broader perspective, dedication, and positive contribution to a team.
Taking ownership
Patrick describes a proactive teammate who tackles assignments and communicates well with management.
Short excerpts and summaries of recommendations published on LinkedIn.
Education.
Bachelor of Science in Computer Science
Hunter College
City University of New York
Beyond the platform.
- Governing Body Member, Evanta Southern California CIO Community
- Recognized Top 50 Technology Professional, ON Conferences (2022)
- Frequent Speaker at technology and innovation leadership forums
- Published Author on AI, digital transformation, and enterprise modernization
Lessons from
the work.
Selected articles, ideas, and updates.
Follow along on LinkedInLinkedInArticle
Leadership
Work Smarter, Not Harder: The Game-Changer for Career and Business Success
On prioritizing impact, using technology thoughtfully, and making work more effective.
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A new chapter
Introducing Unified Production Platform
A personal note on launching UPP, the people behind it, and the experience that brought us here.
Read on LinkedInLinkedInArticle
Transformation
Leading Through Complexity: How to Streamline, Scale, and Succeed
Understanding the business, choosing the right priorities, and connecting technology decisions to growth.
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Product growth
From Saplings to Mighty Oaks: Navigating the Growth of Modern Applications
What building new software and improving established systems can teach us about adaptability and change.
Read on LinkedInUPP post
UPP on tour
Taking UPP on the road
An update from UPP on supporting a national tour, from crew onboarding to the demands of touring payroll.
Read on LinkedInWhat are
you building?
Have a challenge, an idea, or a reason to connect? Send a note or request a conversation.
Based in Los Angeles · Open to conversations worldwide
Suggest a time for a 30-minute conversation. I’ll confirm availability by email.